Key Steps to Conduct a Successful Social Media Audit

Social media marketing agency UK with a magnifying glass representing a social media audit

Before conducting a social media audit, it’s crucial to establish clear objectives and Key Performance Indicators (KPIs) that align with the brand’s overall goals. Defining audit objectives provides a roadmap for the assessment and helps in measuring the success or shortcomings of social media efforts by social media marketing agency UK.  Firstly, articulating social media … Read more